Tuesday, February 2, 2010

About Woolworths Blog


Woolworths everyday rewards has a blog – but you can’t even have read only until you sign your life away.

hahahahaha – give a major supermarket chain a broadcast marketing channel and they make it impossible to get information from it. Well, enough access (for instance, to a blog), to convert from being ‘interested’ to ‘committed’.

You have to join before you can read the blog. That’s right – you have to sign up before you can get P.R. and marketing information.

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